Scan any barcode in the store. Rootify shows you the ingredients still under research, the recalls, the certificates, and who really owns the brand — each one with a link to the public record it came from and the date we read it.
You'll never see a brand's advertising on Rootify. That space isn't for sale.
No company can pay to appear here, or to change, soften or remove what we publish.
Each one links to the public record it came from, with the date we read it.
We don't track your scans, sell your data, or need to know who you are.
Five things, and every one of them on the shelf in front of you.
It takes about as long as reading the back of the box, and you get everything the box doesn't say.
Point your phone at the barcode. No barcode on the package? Photograph the ingredient panel instead and we'll read it.
Certificates, recalls, ingredients with unsettled research, and the company behind the brand. Every line links to its source and carries the date we read it.
There's no score and no grade. We don't think one number can carry a judgement we can't source. You get the records; the call is yours.
We are two parents who assumed feeding our family well would be the easy part.
It wasn't. The box said organic, and the certificate behind it turned out to cover less than we had assumed. A small brand we had bought for years was sold to a company we would never have chosen, and nothing on the label changed to tell us. A recall reached us months after the jar was already empty.
Every one of those answers already existed, written down, in public. Just nowhere you could reach it standing in the cereal aisle with a toddler in the cart and four minutes to decide. So we started reading the records ourselves — one product, one filing, one certificate at a time — and writing down what they actually said.
That is Rootify. It is the thing we went looking for and could not find.
Nobody owns a piece of this but us. There's no marketing department, no outside money and no advertiser to keep happy — which is the whole reason we can publish what the records actually say.
How we're fundedUSDA, FDA, the product-safety commission, SEC filings, and the certifiers' own registers.
Software pulls the record and turns it into plain English. Nothing is published at this stage.
Matched back to the original document. Corrected, or thrown out if it doesn't hold up. This is the step that matters.
Every claim is stored with its source and the date we read it, so anyone can check it against the same record.
Our money comes from readers, not from the companies we write about. Here is the whole of it, in full, so you never have to go looking for what a tier actually includes.
Cancel any time, in two taps. No trial that bills you by surprise, and no price that quietly goes up after a year. Recall history stays free for everyone, always — being told the day something is recalled is the part a subscription pays for.
The three we get asked most. The full list is on the FAQ page.
Boiling a product down to one number means making a judgement we can't put a source against. We'd rather hand you the records and let you weigh them yourself.
Subscriptions, and nothing else. No brand can buy ad space, a placement or a kinder write-up, and we don't sell your data.
Every claim carries its source and date, so anyone can check it against the same document. If we got it wrong, we correct it and date the correction. If we didn't, it stays.
Scan it tonight. If we haven't read it yet, we'll say so, add it to the queue, and tell you when it's done.