Publishes where it sources
Per-ingredient QR-code/traceability-code system with named farmer/farm profiles
Strongest consumer-facing traceability found across all companies researched: every product carries a QR code or 6-digit code letting the consumer trace individual ingredients back to the SPECIFIC named farmer, farm, or co-op that produced them. Over 40 ingredients (spelt, wheat, vitamin E, cinnamon, etc.) have been individually documented via company representatives traveling to source farms. Company describes its supply chain model as intentionally different from broker-based sourcing to preserve this direct farmer traceability. This is the only company in this research where individual named producers, not just an aggregate policy or supplier count, are made directly accessible to the end consumer.
As published by the company, not independently verified